BREAKING: Raja Shivaji, The Devil Wears Prada 2 witness CRAZY demand; exhibitors open 1 am and 2 am shows to handle the rush

Raja Shivaji and The Devil Wears Prada 2 have been released today to a massive response. The Devil Wears Prada 2 had paid previews yesterday and were sold out in many theatres in urban cities, especially the ones frequented by elite. Both films have a great word of mouth and hence, a huge weekend total is expected from both of them. As it happens with such films, cinemas have already decided to play post-midnight shows on Saturday, May 2 and Sunday, May 3.

On May 2, The Devil Wears Prada 2 will have a 1:20 am show at Mumbai s PVR Oberoi Mall while 1:10 am at PVR C&B Square. There ll be a show at 1:40 am at PVR Lido and a show at 1:20 am at PVR Le Reve. The latter will also play the show at the same time on Sunday. Meanwhile, PVR Infiniti Malad will screen The Devil Wears Prada 2 on May 3 at 1:25 am. More cinemas in Mumbai and other mega cities are expected to follow suit.

As for Raja Shivaji, the popular chain MovieMax has taken the initiative. A show at 12:55 am show will be played at MovieMax Sion. In MovieMax Mira Road, one will get a chance to see the historical drama at 12:55 am, while in Nagpur, one can catch the film at 1:15 am. MovieMax Kalyan will play Raja Shivaji at 12:15 am and 1:15 am, while MovieMax Kanjurmarg will play at 2:15 am, not just on Saturday but also on Sunday. Miraj s Dombivali has decided to go for a 2:20 am show, looking at the response. All these shows are of Raja Shivaji s Marathi version. Just like The Devil Wears Prada 2, the post-midnight shows of this film will also increase in several centres of Maharashtra.

An exhibition source explained, There s crazy demand for these two films. However, as there are too many releases, these films are facing capacity issues. Hence, exhibitors have decided to play shows after 12:00 am since the demand is there.

Meanwhile, the Malayalam film Patriot has taken a smashing start while Michael and Bhooth Bangla continue to perform well. In short, it s going to be a bountiful weekend for the industry.