Vishi (Ajay Devgn) is a small-time crook who would do anything for money. He falls in love with Khushi (Sonakshi Sinha), a simple HR executive, who then begins a relationship with him. One day, Vishi, who frequently gets involved in fights, publicly beats up a street gangster, who later seeks a revenge attack with his gang. The gangster and his gang brutally beat up Vishi, and easily escape the scene. It is then revealed that the person they had beaten is actually Vishis lookalike, Jai.
The goons escape when they hear the siren, and Vishi is found alive on bike, then the same goons gets beaten brutally by Vishi. Khushi tries to explain to Vishi that she loves him, he understands and they both started falling in love. On another occasion, a police inspector arrests Jai and hands him over to a group of gangsters led by Pedro (Ketan Karande). Jai single-handedly kills them all and is revealed to be a professional assassin and previous right-hand man of underworld criminal Xavier Fonseca (Anandaraj), nicknamed AJ. After AJ single-handedly rescued Xaviers sister Marina (Manasvi Mamgai) from a bunch of kidnappers, Marina falls for Jai but he rejects her as he is been married to Anusha (Yami Gautam).
Angered, Xavier tries to kill Anusha twice to get AJ married to Marina, which leaves her brutally injured. Jai then escaped to India and is in the process of getting her treated. When Vishi spots Jai, he reveals his identity and story to Vishi. Jai then requests Vishi to go to Bangkok disguised as AJ to fool Xavier and his sister; meanwhile AJ makes time to get his wife operated on, as she is expecting a baby. Vishi agrees to help and goes to Bangkok along with his friend Musa (Kunaal Roy Kapur).
Meanwhile, Insp. Shirke finds AJs lookalike and tries to inform Xavier but ended up murdered. The style of murder triggers suspicion. Marina tortures Musa to know the truth. He reveals that Vishi is the one who masqueraded as AJ.
Xavier hatches a plan to bring AJ to Bangkok by kidnapping his wife, baby and lookalike and threatens to kill all three of them. It is revealed up that Vishi is actually in Mumbai and AJ and himself switched their places in the airport at time after the job is done. AJ reaches the spot and kills all Xaviers henchmen, Xavier himself and Marina, unfortunately the baby dies in the blast while AJ and Anusha escaped. Later it was revealed to be safe who was rescued by one of a man of Xavier. The film ends with AJ and Vishi meeting at airport and Anusha requests Vishi to marry Khushi soon.
It even shows that Musas hand is broken and they are seen together as AJ with Anusha and Vishi with Khushi and Musa. While credit rolls it shows Prabhudeva and Ajay Devgan dancing together in the theme song of AJ.Prarthna Sarkar from International Business Times gave Action Jackson 1 star out of 5, stating it is a bad dream for viewers. Gayatri Sarkar from Zee News gave 1 star out of 5, stating that the film failed to entertain the audience. Deepanjana Paul from Firstpost criticised the film for its poor direction, editing and story.
Film critic Rajeev Masand rated the film 1 out of 5, feeling that the film has excessive violence. Under a headline calling the film a feminist milestone, Raja Sen for Rediff rated it 3/5 saying that while the film is filled with relentless absurdity, the women propel the narrative in a refreshing way. Rachit Gupta from Filmfare gave a similar rating of 3/5, stating that the genre mixing of unscripted comedy and stylized action is too inconsistent to garner any appreciation. Mumbai Mirror similarly rated it 3/5 and responded positively.
Ajay Devgn, Sonakshi Sinha, Yami Gautam, Manasvi Mamgai, Sonu Sood, Kunaal Roy Kapur
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