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Madhavi Sharma (Konkona Sen Sharma) arrives in Mumbai and soon lands a journalist job. Her boss Deepak Suri (Boman Irani) gives her the task of reporting celebrity news. She begins her journey in the glitzy and glamorous world of celebrity lifestyle working on Page 3. Her roommate Pearl Sequiera (Sandhya Mridul) is an air hostess and wants to marry for money. Gayatri Sachdeva (Tara Sharma) later joins them.

She is an aspiring actress and gets involved with a leading actor, Rohit Kumar (Bikram Saluja). When she tells him that she is pregnant with his baby, he suggests she have an abortion. Depressed and shattered, she unsuccessfully tries to commit suicide and, in the process, loses her unborn child. Meanwhile, Pearl marries a wealthy old man and moves to the United States. Madhavi plans to expose Rohit by writing an article on his relationship with Gayatri, but her editor kills the article, and she is forced to apologize to Rohit.

Madhavi finds out that her boyfriend is gay, when she finds him in bed with her best friend, Abhijeet (Rehaan Engineer). As soon as Madhavi begins to get disillusioned with her job, she declares that the party is over for her. She soon realises that the glamorous world of celebrity life is not as glamorous as it seems. She requests her manager to assign her to a different field and lands on the crime beat with Vinayak. She accompanies Vinayak as they comb the city for all kinds of crime news.

On one such trip, they witness a bomb blast in the city which affects Madhavi emotionally. Forced to pull out due to her boss to cover a Bollywood party, she comes across the ACP in charge of the bomb blast she witnessed, insensitively discussing the incident. This disturbs her and she lectures the ACP, who was apparently at a film shoot instead of attending to his responsibilities towards the injured. As Vinayak goes to cover another news in Nashik, Madhavi is asked to take charge of crime news. She gets a tip that a number of boys from Anjali Thapars rehabilitation home have gone missing, and during the search, a number of boys could not be accounted for.

Police inspector Bhosle finds out that a number of children are at Ramesh Thapars bungalow in Mud Island; but he does not have a search warrant. However, based on Madhavis words, he conducts a raid and arrests Ramesh Thapar is using children for sodomy and sexual acts; Bhosle also finds other corporate personalities. Madhavi captures the whole story with photo shoot and asks her editor boss for this new item to be the headline news for the next days news edition and hands out all the details to her boss. He promises to take serious note of the issue and do his best; the same night he meets with the newspaper owner, who is the best friend of Mr. Thapar (from whom his paper receives major advertisements and other events coverage contract).

Fearing major loss to his business, the owner declines to publish the news, and asks Madhavi to be dismissed from service. Madhavi gets a Page 3 reporter job in another newspaper.Meanwhile Gayatri, who supposedly returned to Delhi, returns back to Mumbai and sleeps with a film director and gets cast in his next movie. Madhavi finds out that there is no permanent friend or enemy amongst the elite people attending late night parties like politicians, corporates and film personalities.