Ananya Panday joins Nick India s Pressure Ko Bolo Bye campaign to tackle exam stress

Exams have a way of taking over family life. For many households, the exam season brings rising expectations and pressure. Recognizing this, Nick India and So Positive by Ananya Panday, a children and family first initiative designed to acknowledge exam stress and release it in simple, playful ways.

Rooted in Nick India s ongoing Pressure Ko Bolo Bye campaign, the initiative encourages parents to actively ease exam pressure by recognizing each child s unique strengths and learning style and by building confidence over comparison. While So Positive continues to focus on encouraging kinder, more open conversations among young people in a more mindful way, through activities like these, Ananya hopes to make conversations about emotional well-being a little more natural and accessible for children and their families.

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The collaboration came alive through a special on-ground activity led by Ananya Panday, alongside Nick s Chikoo and Bunty and friends. They selected everyday exam worries written on balloons and popped them to reveal easy stress-busting actions turning invisible pressure into something they could see, share and let go of. Ananya s participation helped normalize exam stress and reinforce how small shifts can make a big difference.

Speaking about the initiative, Ananya Panday said, Exam pressure is something almost every student experiences, but it s important to remember that it doesn t have to define you. Growing up, I realised that the best way to deal with it is to take a step back, breathe and remind yourself that exams are just one small part of a much bigger journey. What I love about the Nick s Pressure Ko Bolo Bye initiative is that it encourages kids and parents to talk openly about stress and handle it in a healthier, more positive way. Sometimes even small actions, like pausing, sharing how you feel or just letting go of expectations, can make a big difference.

As exam stress gains national attention through initiatives like Pariksha Pe Charcha, this initiative brings the focus back to where it matters most - children and their families. Looking ahead Nick India aims to keep the dialogue open helping families approach exams with greater ease and confidence.