Mumbai Matinee

Debu (Rahul Bose) is a 32-year-old advertising agent, but has a serious problem in that he is still a virgin. He meets Baba Hindustani (Vijay Raaz) in a hotel who promises to cure him of the teasing he gets from being a virgin. He later meets Nitin Kapoor, a film-maker (Saurabh Shukla) who later films him as he works out in the gym and other physical activities. Unaware of what is happening, Kapoor edits the film in such a way to give the impression of Debu as having sex. The film is released and becomes a box office hit and Debu quickly becomes a sex symbol.

He later meets Sonali Verma (Perizaad Zorabian), a journalist, who helps him through his difficulties and they later fall in love.